Social Selling Guide

Audience: Internal sales team, including Account Executives and Sales Development Representatives

Content: Training guide to help sales teams optimize their social media usage

Project summary: This guide was developed as an internal training document to educate our sales team on important social selling strategies, particularly on LinkedIn. We presented this guide to the entire sales team on a regular basis and supplemented the guide with weekly pre-written social posts to help improve employee social engagement and increase sales opportunities.