Summary

Strategic content marketer with more than 10 years of experience and a passion for creative storytelling. Skilled in content creation across diverse channels, crafting and implementing marketing and brand strategy and leading project management and process development. Proven track record of fostering cross-functional collaboration, supporting B2B, go-to-market teams, improving efficiency and driving brand awareness.

CONTENT MANAGER
ACCELO
CHICAGO, IL // NOVEMBER 2021 - FEbruary 2024

• Coordinated content team initiatives and led project management efforts for long and short-form content, sales webinars, landing pages, blogs, case studies, emails, newsletters and integrated marketing campaigns.

• Led quarterly content planning and created content calendars supporting company-wide initiatives, including product news, thought leadership and SEO strategies. 

• Monitored content performance, tracking monthly KPIs and identifying opportunities to optimize content, leading to a 192% increase in session duration in less than a year.

• Facilitated sales enablement content strategy and built and maintained a content library of more than 200 assets to support the entire sales funnel. 

• Owned organic social strategies and wrote content to support social campaigns for owned and paid channels. Created a weekly LinkedIn newsletter that grew to more than 1,300 subscribers in less than six months.

Marketing Specialist
The Ohio State University, Office of Student Life
Columbus, OH // June 2016 - NOVEMBER 2021

• Consulted on marketing and content strategy for a diverse set of clients, managed project timelines and collaborated with creative teams to develop content and design campaign assets.

• Spearheaded a website redesign project, leading discussions on UX improvements, rebuilding the sitemap, and developing new webpage content.

• Educated clients on brand guidelines to ensure consistency across design and content deliverables, tailoring messaging for varying client needs and adapting to different brand voices.

• Wrote and managed content for websites, social media platforms, video projects, and newsletters, oversaw editorial calendars and collaborated with clients and university partners to plan strategic marketing campaigns.

Public Relations Coordinator
The Ohio State University, Office of International Affairs
Columbus, OH // October 2013 - June 2016

• Collaborated with cross-functional teams to develop marketing campaigns for promoting programs and events through newsletters, blogs, web and organic social channels.

• Enforced office-wide brand alignment by working directly with clients and designers to create printed and digital materials, promotional items and strategic marketing and communications plans.

• Developed content and managed editorial calendars for client newsletters, blogs, websites and social media platforms.