The Lean Team Strategy Campaign

Audience: Professional services firms

Content: Long-form educational guide and social campaign assets

Channels: Web, email and social

Project summary: This guide was developed to help leaders at professional services firms maximize their employee utilization and make the most of the resources available to them. For the project execution, I led all project management efforts, including building a project plan, working closely with our copywriter and editing all copy, collaborating with our designer to develop the long-form guide and building the larger campaign structure, including the planning and setting up of drip and nurture emails. I also developed the social campaign to promote the final asset and wrote and worked with our designer to create the final social assets for the campaign.

Long-form Guide

Social Assets

Social Campaign Copy Samples

1. Your clients rely on your expertise, and that doesn’t change when you’re working with a smaller team. Check out our new guide for maximizing efficiency with a lean team. Download now.
   

2. How is your team measuring your resource capacity before taking on new client work? Explore new ways to approach capacity planning for your team with our new guide for professional services teams. Download “The Lean Team Strategy” now.
   

3. With rising inflation and uncertain economic times, running a team with limited resources isn’t uncommon. But despite the challenges it brings, a lean team is a great opportunity to focus on efficiency and improve utilization. Learn how with “The Lean Team Strategy.”
   

4. If recent changes have left your team feeling stretched too thin, we’re here to help. Our new guide, “The Lean Team Strategy,” can help your team maximize efficiency, manage employee utilization and increase productivity — with the same resources you have today. Download now.
   

5. No business can stay profitable without optimizing employee utilization — and that’s even more true when you’re working with a smaller team.
   Find the metrics you need to track and helpful tips for monitoring your time allocation in our new guide.  
   

6. Managing a lean team is a delicate balance between maximizing utilization and avoiding burnout. We’re sharing our best resource allocation strategies to help your lean team boost efficiency so you can confidently say yes to new client work. Download now.